Enrichment

A record often arrives thin: a name and an email, nothing more. Enrichment fills it out by looking up the missing details from other sources, so a new lead becomes a full picture without anyone researching it by hand.

It is what makes automated follow-up smart instead of generic. With a lead's company, size, and role attached the moment it lands, a workflow can route it to the right person and tailor the follow-up on its own.